How we work
Put people and equity in the center of change.
As a design and strategy practice, we always interrogate the "who" in the human-centered design; how might we continuously define who we are designing for in an equitable and accessible way.
Rigor and progress over perfection.
We are excited by complex, multi-stakeholder spaces where the solutions are not obvious or perfect. Our deep roots in branding, design research, strategy, program, and product innovation enable us to iterate and tackle a broad cross-section of problem areas, from financial equity, education access to health equity.
Move in the speed of trust.
Our community-driven approach means we must invest and participate in communities, respect their lived experiences, and design with and for them, in their pace, environment, and challenges.
Rising tide lifts all boats.
We believe in collaboration and sharing knowledge with an extended network of partners and experts to learn from each other and uplift each other while designing for a better future.
Behind Boundless Studio
May Shek, Founder , She/her
May has over 15 years of experience helping organizations design better futures. She leads teams through human-centered research to translate insights into design opportunities, systems, and experiences for public and private sector clients.
Having lived and worked in New York, Hong Kong, and Europe, May applies a multicultural lens to uncover deep human needs — from conducting ethnography interviews and collecting in-field observations to leading co-creation workshops.
May is the one to call if you need someone to wrangle multidisciplinary teams to tackle complex problems — her experience spans from reimagining the future of health for CVS Health to rethinking the financial wellness of freelancers with Fidelity Labs.
Advocating for diversity and gender equality is an integral part of May’s work. She is part of the leadership team for Women In Innovation and founded The Take A Stand Project, a nonprofit collective of designers. May holds a master’s in branding from the School of Visual Arts.
When she is not nerding out on equitable design, you will find her in the ocean surfing any waves she can hunt.